Author name: Roman Stepanenko

Incomplete or inaccurate data has a ripple effect across organizations, leading to decreased productivity, higher churn, and missed opportunities.

MDM is a complex initiative, but one that can offer tremendous benefits to your organization – if it’s done right. Here’s how an MDM consultant can help.

Having a 360-degree view on who your customers are is the best way to create a solid foundation for all your customer-related processes, so it’s critical that your data is accurate, up-to-date, and easily accessible.