Author name: Roman Stepanenko

Having a 360-degree view on who your customers are is the best way to create a solid foundation for all your customer-related processes, so it’s critical that your data is accurate, up-to-date, and easily accessible.

Machine learning offers an alternative approach to data linkage. Instead of using a rigid set of rules, machine learning algorithms can learn from data to identify which records should be linked.

The best way to turn Salesforce into a true asset for data management is to use it as part of a master data management (MDM) framework. MDM is a method of organizing and managing your data so that it is accurate, consistent, and accessible. Did you know that Salesforce has some built-in MDM features, include