Business

Let’s take a quick look at how organizations attempt to use Excel for comparing and matching data, then discuss some of the problems this creates.

In brief, MDM is a process and set of tools for consolidating and managing an organization’s most critical (“master”) data. This data is then cleansed, enriched, and made available to authorized users in a consistent format. And it yields tremendous benefits for companies who implement it properly.

Entity resolution (also known as data matching, data linkage) is the process of identifying and disambiguating real-world entities such as people, places, organizations, and products in unstructured data. For example, teams may be keeping track of customers in different ways, using alternative spellings or abbreviations.