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Author name: Roman Stepanenko

10 Customer Master Data Management Best Practices For A Successful Business

10 Customer Master Data Management Best Practices For A Successful Business

In this article, the importance of customer master data management for a successful business is discussed. The article provides ten best practices for managing customer data effectively. These include defining data needs, identifying data sources, assessing data quality, establishing data governance, implementing data quality programs, creating a single view of the customer, implementing data security

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